While demand can vary based on specific markets, industry trends, and target audience, the third quarter can be considered the busiest time of year for many apparel decorators. There are several factors that contribute to this peak in performance, including back-to-school, fall sports seasons, and corporate events.
Below, we have compiled a short list of events and holidays that will keep your shop busy through the third quarter.
JULY
Vacation and Travel
Many people take vacations during the summer months, making it a great time to offer custom apparel that reflects travel themes. Create designs featuring popular travel destinations, landmarks, or beach-related graphics. Promote your apparel as stylish vacation wear or souvenirs that people can take home with them from their trips.
Family Reunions
July often sees an increase in family reunions and gatherings, as people have more flexibility to travel and spend time with their loved ones. Offer custom t-shirts, sweatshirts, or accessories that can be personalized with family names, reunion dates, or fun family-related designs. Consider offering group discounts to incentivize larger orders. PRO TIP: Variable printing (personalization) can be achieved using colorVIBE DTF or Print & Cut.
Summer Camps
July is a peak time for summer camps and events catering to children. Partner with local camps, sports teams, or organizations to provide customized apparel for participants. Offer bright colored apparel and designs that appeal to kids and their interests, such as sports, superheroes, or popular cartoon characters. PRO TIP: Keep costs low by ordering a wide range of colored garments with a single-color transfer option.
AUGUST
End of Summer Events
As the summer season ends, people often celebrate with outdoor events and festivals. Identify local events, fairs, or concerts taking place in your area and offer customized apparel for attendees. Create designs that capture the essence of summer or reflect the event's theme. Consider partnering with event organizers to become an official merchandise sponsor and include your company logo on the apparel.
Back-to-School
August marks the beginning of the back-to-school season in most areas. Target students, parents, and educational institutions by offering custom school apparel. Create designs that incorporate school mascots, team names, or inspirational messages. Consider offering customized uniforms, hoodies, backpacks, or accessories that students can proudly wear. PRO TIP: colorVIBE DTF offers the option to customize in full color with no minimum order requirement.
College Orientation
August is when many colleges and universities hold orientation events for new students. Collaborate with educational institutions to provide custom apparel for these events. Offer personalized t-shirts, hats, or merchandise that showcase the school's logo, name, or motto. This can help create a sense of belonging and school spirit among the incoming students.
Corporate Events
Many companies organize team-building events, conferences, or retreats during August. Approach businesses and offer custom apparel solutions for their events. Provide branded clothing, such as polo shirts, jackets, or caps, with the company's logo and message. Personalized apparel can help foster a sense of unity and identity among employees. PRO TIP: For a low-cost alternative to embroidery on polos, try colorVIBE Hybrid full color transfers.
SEPTEMBER
Fall Sports and Activities
September heralds the arrival of fall and brings a range of sports and outdoor activities. Target sports teams, clubs, and recreational groups by offering custom apparel for their fall season. Develop designs that cater to popular fall sports such as football, soccer, volleyball, or cross country. Provide personalized jerseys, uniforms, warm-up gear, or accessories that athletes and their fans can wear.
Charity Runs and Awareness Campaigns
September is a popular month for charity runs, marathons, and awareness campaigns. Connect with event organizers or nonprofits to provide custom apparel for participants and supporters. Develop designs that align with the cause, incorporate motivational messages, or display the event's branding. Consider offering personalized race jerseys, participant t-shirts, or fundraising merchandise.
Fall Festivals and Celebrations
September features a variety of fall festivals, cultural celebrations, and seasonal events. Identify local events and create custom apparel designs that capture the spirit of these festivities. Offer t-shirts, sweatshirts, or accessories that attendees can wear during these events. Consider themes such as Halloween, harvest, Oktoberfest, or autumnal motifs.
Remember to actively promote your products through social media, email marketing, and local advertising. Consider participating in trade shows, craft markets, or community events relevant to your target audience. Providing high-quality customization, efficient service, and excellent customer experiences will help you maximize selling opportunities during the third quarter.